Ageism and its visualization

With an increase in life expectancy, the issue of society’s perception of elderly and senile people becomes relevant. A negative attitude towards older and younger generations affects both the elderly and young people themselves and their quality of life. Objective. To study the prevalence of ageism in Russia in case of the Republic of Adygea. Subjects and methods. During the study, 300 respondents (171 women and 129 men) aged 22 to 67 years were interviewed by random sampling (age categories: 19–21; 22–30; 31–40; 41–45; 46–60; over 60 years old) using the original questionnaire consisting of 10 questions, which had been developed by the authors, The survey was conducted simultaneously on the Instagram social network on January 14 to January 26, 2022. The residents of the Republic of Adygea participated in the study. Results. The majority (82%) of respondents was familiar with the concept of "ageism". Age discrimination in employment or performance of any activity was more often observed in young (from 21 to 26 years old) and older and elderly (58-67 years old) people than in other age groups. When receiving a refusal of being employed, most of older people faced the stereotype that it was more difficult for them to perceive new information and to resist changes. Conclusion. Summing up the results of the study performed can lead to the conclusion that the majority (82%) of respondents faced age discrimination in any event. There was a high level of stereotypes and prejudices against young and older people. Examples of specific people experiencing ageism in everyday life allowed the authors to visualize its manifestations in society. Ageism is most commonly encountered in employment, but nevertheless, age discrimination is not the reason for the most of respondents to lower the evaluation of the organization’s image.