The image of a modern scientist in medicine: directions of development

DOI: https://doi.org/10.29296/25877305-2024-07-01
Issue: 
7
Year: 
2024

Professor I. Samoilova(1), MD; Professor M. Matveeva(1), MD; V. Gaun(1), Professor
D. Kudlay(2–4), Corresponding Member of the Russian Academy of Sciences, MD; Professor E. Novoselova(5), Doctor of Economics
1-Siberian State Medical University, Ministry of Health of Russia, Tomsk
2-I.M. Sechenov First Moscow State Medical University (Sechenov University), Ministry of Health of Russia
3-M.V. Lomonosov Moscow State University
4-State Research Center «Institute of Immunology», Federal Biomedical Agency
of Russia, Moscow
5-Moscow State Institute of International Relations of the Ministry of Foreign Affairs of the Russian Federation

This article examines the concept of a personal brand as a way of personal and career growth. An analysis of the problem of shortage of scientific personnel was carried out. The possibilities of development, the first steps in formation, as well as the goals that can be achieved through the formation of a personal brand are determined.
Keywords: 
brand of a doctor
personal brand
scientific staff
residency-postgraduate studies
medicine
development.

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